July 14, 2020 12:48 pm

The Value of your CRM in Recruitment

 “As with any recruitment agency, you’re in a competitive environment. When you’re putting information in, you need to be able to get it out fast because your competitors are all trying to get to theirs as well. It’s a case of who can get to that candidate first. So the speed of access to information is really key.” – Lisa Norris | Director, McCall Norris

This is a direct quote from a recent case study conducted by McCall Norris with JobAdder, a cloud-based recruitment management platform for staffing agencies. For years, we have partnered with JobAdder to supercharge our recruitment processes and ensure that we don’t miss out on the best talent.

Running a global rec2rec and catering mainly to agency-based clientele is no easy feat. However, technology has been instrumental in streamlining our internal processes. In a fast-paced and dynamic environment, recent tech developments have allowed us to manage large volumes of data and operate more efficiently on the whole. Applicant tracking systems (ATS), for example, were a significant turning point in the industry, and transformed the way we conducted business. Today, one of the most prevalent innovations in the recruitment world is customer relationship management (CRM).

A CRM is a powerful tool for recruiters. Its value goes beyond simply facilitating the hiring process. Unlike ATS, CRM is a complete network of anybody who has ever applied to your company. Because it encompasses both candidates and job seekers, CRM is an indispensable tool for sourcing talent.

Still not convinced of the power of your CRM?

Here’s what else it can do.

A Recruitment CRM helps build relationships

In a pre-CRM world, recruiters would normally use a database of past candidates. The alternative scenario was starting from scratch when searching for a new candidate. This old school and inefficient process made it difficult for recruitment companies to build a strong brand.

CRM not only reduces the time it takes to fill a position, but it also allows you to build a talent pool of interested applicants while nurturing your relationship with them. The true value of CRM comes in maintaining and fostering a network of candidates for current and future hires. It allows you to create your very own database of candidates, both active and passive, whom you can easily refer to and re-engage with for potential opportunities.

Attract top candidates

Recruitment is all about finding the right person for the right job. To attract top-tier talent, you need a strong employer brand, candidate experience and candidate engagement. An effective CRM provides an attractive career site that allows you to digitally retail your roles. This is key in drawing in the best candidates.

A recruitment CRM, can also leverage integrations to increase employee reviews and enhance the overall candidate experience.

Keep candidates engaged

A big part of recruitment is keeping candidates interested, and CRM facilitates this. From the moment they apply, CRM keeps them engaged with tailored messaging. This regular contact is crucial in holding onto talent.

In a competitive hiring market, seamless communication between recruiters and job seekers can give you a competitive edge. If you have an eager pool of candidates at your disposal, you can fill roles much faster and achieve higher productivity.

Make processes more efficient

Certain aspects of a recruiter’s daily life can be mundane; email correspondences, phone calls and administration aren’t exactly exciting. And with so much information to manage, it can be easy to get caught up in “busywork”. With the right recruitment CRM however, you can stay on top of your admin. CRM software allows you to send messages, track them, make calls and schedule interviews in the same place. This could save you hours every week to focus on more important tasks.

Using JobAdder, I would estimate that I’m 50% more productive and can take on extra workload thanks to the system.

Anticipate client needs

The capacity to anticipate your clients’ needs requires an in-depth understanding of their history, industry, KPIs and culture.

Therefore, the more information you have about your client, the more qualified you are to find them the perfect candidate. A recruitment CRM keeps track of past and seasonal hiring trends with specific clients, so you can pitch them a tailored solution. It also allows a simple communication channel between you and your client so you can stay up-to-date with their activities.


As the Director of a small business, automation is essential as I’m likely covering the work of three. In fact, at McCall Norris, we’ve identified automation and speed as some of the biggest determinants of success in today’s recruitment landscape. Without embracing the technology CRM offers, we would still be sidelined doing manual data entries in spreadsheets.

Automated CRM features like integrations, onboarding solutions, career updates, tracking systems leave more room for candidate engagement. This means delivering a higher quality of service and ultimately, happy placements.

Our final thoughts when selecting a Recruitment CRM

Automation at scale, seamless sourcing, and efficient processes – in all such aspects, a recruitment CRM is the most worthwhile investment any agency can make.

If you’re looking for an effective recruitment CRM, there are many options available. Software empowers recruiters like us to hire more effectively and attract the best talent. So when you think about what you want in a CRM – take your time and research your options thoroughly.

For successful placements, get in touch with McCall Norris – ‘The recruiters’ recruiter’:

Contact us:

Email: jobs@mccallnorris.com

Lisa Norris: 0411 182 024

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